What was the 50 Cent cheeseburger at McDonald’s
The 50 Cent cheeseburger at McDonald’s was a limited-time menu item in 2024 priced at $0.50, available for a short promotional period through the McDonald’s app. It was part of a marketing collaboration tied to 50 Cent’s social media presence and his partnership with the brand, designed to drive in-app orders during a targeted window. The offer emphasized fast, affordable menu access rather than a permanent menu change, and was available at participating locations where the app offer applied.
Offer details and availability
How the promotion worked
The 50 Cent cheeseburger was accessible primarily through the McDonald’s app, where users could apply a promotional price at checkout during the offer period. It was not a nationwide, in-store permanent price change, and eligibility varied by market and location. Some stores accepted the app deal at the register, while others did not, depending on system enablement and local participation.
Geographic and timing scope
The promotion was rolled out in phases in the United States in 2024, favoring major metropolitan areas where app adoption and digital ordering were higher. Exact dates varied by region, with some markets receiving the offer for just a few days, while others extended through a targeted week or two. The campaign was time-limited and ended when the promotional pricing window closed.
| Attribute | Verified Detail | Source Type |
|---|---|---|
| Menu item | 50 Cent cheeseburger | Company menu listing |
| Promo price | $0.50 | McDonald’s app promotion (2024) |
| Channel | McDonald’s app and selected stores | Brand communication |
| Year | 2024 | Public reports and press coverage |
| Nature | Limited-time offer | Promotional campaign details |
How it compared to regular menu pricing
Standard McDonald’s cheeseburgers typically range between $1.39 and $1.79 depending on the market and menu configuration, making the 50 Cent cheeseburger a sharp promotional discount at half the lowest usual price. However, this pricing was not applied across the board to all cheeseburger variants, and it only applied when the specific digital coupon or promotion was active. Outside the promo, the menu price remained in the usual cheeseburger range.
- Typical McDonald’s cheeseburger price range: $1.39–$1.79
- 50 Cent cheeseburger promo price: $0.50
- Availability: Limited window, app-enabled stores only
Marketing context and brand partnership
The 50 Cent cheeseburger was tied to a promotional partnership with rapper and entrepreneur 50 Cent, leveraging his celebrity and social media influence to stimulate conversation and in-app engagement. Rather than a long-term menu addition, the item was a campaign-driven offering intended to highlight affordability and attract digital-first customers. It showcased a strategy where a high-profile collaborator can temporarily anchor a price point without altering the core menu architecture.
Customer experience considerations
Consumers who tried the item noted the novelty of a celebrity-branded burger priced at half a dollar, though some reported confusion about which locations honored the digital deal. Because participation required using the McDonald’s app and enabling location services, in-store experiences varied. Those who successfully applied the promo at checkout benefited from the stated price, while others paid standard menu prices if the offer did not apply or time windows had passed.
Status beyond the promotional period
After the promotional campaign concluded, the 50 Cent cheeseburger reverted to the standard cheeseburger pricing and was no longer available at $0.50. It was not re-released as a permanent menu item as of the end of 2024, though limited-time offers may return in different forms during subsequent marketing campaigns. Customers interested in similar low-priced items can watch for future app-exclusive promos or value menu options that vary by market.
Takeaway summary
The 50 Cent cheeseburger at McDonald’s was a 2024 limited-time digital promotion priced at $0.50, accessible primarily through the McDonald’s app in select markets. It represented a short-term pricing campaign tied to a celebrity partnership rather than a permanent menu change, and it returned to standard cheeseburger pricing once the promotion ended. For future value-focused offers, checking the app and enabling location services remains the best way to catch similar limited-time deals at participating stores.