Cluster Articles

Pages linked into this editorial category.

What McDonald's Grimace Is Supposed to Be

Grimace is one of McDonald’s most recognizable characters, yet his exact identity and purpose have often been unclear to new audiences. Introduced in the 1970s as part of the...

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Geico Sloth Commercial Profile and Brand Impact

The Geico commercial with a sloth centers on a slow-speaking character used to highlight the simplicity and ease of switching to Geico. This approach combines humor with clarity...

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