Character Branding

For decades, the old Chuck E. Cheese mascot—a puppet-style rodent in a red-and-yellow striped shirt—acted as the brand’s living emblem in restaurants, commercials, and bir...

Grimace is the iconic purple, four-fingered mascot of McDonald’s, introduced in 1971 as Mayor McCheese’s deputy and later reimagined as a gentle, flavor-embracing character....