Brand Partnership

relationship

Rick Ross is an American rapper and founder of Maybach Music Group (MMG); Yacht Club is a brand co-founded by NHL player turned entrepreneur Tyler Joseph Seguin and his partners...

Relationships

In the spring of 2025, singer-songwriter Sabrina Carpenter became the face of Chips Ahoy , marking one of the brand’s first high-profile celebrity collaborations in years. The...

relationship

Mariah Carey and McDonald’s came together in 2021 for a multiyear global partnership that brought the singer’s holiday classics and personality into the fast-food chain’s...

relationship

Bad Bunny and Calvin Klein have worked together in a high-profile campaign pairing the Puerto Rican global music star with the iconic American denim and lifestyle brand. This re...

cuisine

The McDonald's Stranger Things partnership is a multi year collaboration between the global fast food chain and the Netflix series Stranger Things. It is designed to leverage th...

Celebrity Profiles

The Jonas Brothers’ partnership with Barclays is a branded collaboration that aligns the band with the bank’s marketing initiatives. This verified explainer outlines the nat...

food-and-beverage

Grillo's Pickles and PBR (Pabst Brewing Company) have a straightforward partnership in which PBR bottles and distributes select Grillo's pickle products. This relationship is a...

category-tbc

Adore Me, a direct-to-consumer lingerie and swim brand, has engaged with Project Runway as a sponsor and partner, using the show to connect design talent with its customer base....

Relationships

The collaboration between McDonald's and Travis Scott is best understood as a high-profile brand–artist partnership in the fast-food category, not a one-off stunt. Launched in...

Celebrity Profiles

Miley Cyrus Gucci ad partnerships represent a long-form relationship between the artist and the Italian luxury house, characterized by measured creative influence and sustained...