Crisis Communication

Introduction In the unforgiving landscape of corporate public relations, few moments are as critical as those immediately following a tragedy. History is replete with examples of companies whose responses, or lack thereof, in the wake of disaster have defined their reputations, often for years to come. From insensitive statements to tone-deaf marketing campaigns, the potential … Read more

Introduction In an era where corporate transparency is not just expected but demanded, the handling of crises can make or break a company’s reputation. How a leader responds in the immediate aftermath of a significant event shapes public perception and dictates the trajectory of future interactions with stakeholders. The healthcare industry, in particular, faces heightened … Read more

Introduction In a world increasingly dominated by instant information and public scrutiny, a recently leaked video featuring the CEO of UnitedHealth Group has ignited a firestorm of controversy. The footage, apparently captured during an internal meeting, reveals the CEO advising a strategy of silence in the immediate aftermath of a tragedy. The implications of this … Read more