Erin the Esurance: The Untold Story of a Digital Insurance Icon
The chime of a friendly voice, a perky smile, and an animated character radiating confidence. This was the familiar face of Erin the Esurance, the digital insurance icon who became synonymous with Esurance, the online insurance provider. But behind the animated persona lay a savvy marketing strategy, a groundbreaking approach to customer engagement, and a … Read more
