Marketing History

Evergreen

Scooby-Doo and Burger King have a long history of collaboration, with the beloved cartoon dog appearing in ads, toys, and limited-time menu items. This evergreen explainer outli...

food-and-beverage

Introduced in 1979 and rolled out nationally in 1980, the first Happy Meal launched as a children’s bundle that paired a hamburger, French fries, milk, and a simple toy to cre...

toy-and-promotional-merchandise

The McDonaldland Kit is a themed set of toys, packaging, and characters tied to McDonald’s long-running promotional campaigns. Originally introduced to make children’s meals...