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Shedeur Sanders NIL Deal: A Game-Changer for College Athletes and Brands

Introduction Shedeur Sanders isn’t just tossing touchdown passes under the bright lights of college football stadiums; he’s meticulously building a brand valued in the millions. This burgeoning enterprise underscores the seismic shift rippling through collegiate athletics, a landscape reshaped by Name, Image, and Likeness (NIL) deals. These arrangements allow student-athletes to profit from their personal … Read more

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