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What the 'monkey viral' phenomenon means and why it matters

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The phrase monkey viral describes a pattern in which short, simple, repeatable actions or formats spread quickly online by leveraging familiar tropes, low effort participation,...

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Why the Ice Bucket Challenge Went Viral: A Verified Explainer

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The Ice Bucket Challenge went viral in the summer of 2014 by combining a simple, repeatable stunt with powerful emotional triggers and low-friction social sharing. Participants...

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