Land O'Lakes removed the Native woman from its butter wrapper in 2020, replacing the longstanding imagery with a simple butter label and a scene of a cow. The shift came after years of feedback and a growing movement to retire Indigenous caricatures in food branding, reflecting broader discussions about respect and representation. This overview clarifies the timeline, reasons, and implications of the change for consumers and the industry.
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Land O'Lakes and the butter wrapper: what happened to the Indigenous woman image
Land O'Lakes removed the Native woman from its butter wrapper in 2020, replacing the longstanding imagery with a simple butter label and a scene of a cow. The shift came after y...
Land O'Lakes and the butter wrapper: what happened to the Indigenous woman image
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