Packaging

Status Updates

Land O'Lakes removed the Native woman from its butter wrapper in 2020, replacing the longstanding imagery with a simple butter label and a scene of a cow. The shift came after y...

Food & Beverage

The Starbucks new cup refreshes the classic paper cup with design updates, material improvements, and clearer usability guidance. Introduced to support sustainability goals and...

Packaging Formats

At first glance, a clear bottom Capri Sun looks like any other Capri Sun, but the translucent base immediately catches the eye. This design choice is intentional and serves both...

Food Service & Safety

The Burger King paper crown is a branded paper headband distributed in many BK restaurants, primarily in markets such as the Philippines, and increasingly as a customizable glob...

brand-packaging

Attribute | Verified Detail | Source Type

beverage-marketing

Coca-Cola limited-edition programs are designed to create distinct, time-bound offerings that reward engagement, refresh brand perception, and generate shareable moments. Unlike...

beverages

Manufacturers update beverage cans for practical reasons, including safety compliance, line efficiency, ingredient changes, and marketing tests. With Dr Pepper, new cans typical...